The TV upfront market is forecast to see low single- to mid-high single-percentage price increases, according to the two latest estimates. For the top … Read the whole story
We no longer need to be an industry of disparate parts, but rather, a synchronized marketplace that can use automation to bring messaging to … Read the whole story
Timed to coincide with the beginning of the TV upfront market, ABC is starting up a first-of-its-kind programmatic video sales trial. ABC will work … Read the whole story
Am I the only one who can't keep "Orphan Black" and "Orange is the New Black" straight? What I know about both shows is … Read the whole story
Mired in fourth place this year, ABC is looking for big changes with 12 new series this season. Beginning in the fall, ABC will … Read the whole story
Jeez, Weiner!! One minute, Betty said she was "checking the Sterno," NOT the sternum. But the next thing we know, we're down one nipple! Read the whole story
Contrary to a number of recent reports, most brands are seeing their organic reach rates rise on Facebook. That's according to new data from … Read the whole story
Screenvision is launching its new mobile engagement platform, created in partnership with SoundHound, with Levi's and Warner Bros. Records as the launch advertisers, the … Read the whole story
Accurately predicting campaign performance across desktops and mobile platforms requires skill, but also technology. Adobe Systems Wednesday announced updates to its Media Optimizer platform … Read the whole story
Programmatic video ad platform Videology on Tuesday announced it has received Media Rating Council (MRC) accreditation for its viewability product. The accreditation helps makes … Read the whole story
Although cable networks are slowly trimming the number of commercials in their programs, those networks on average still air more advertising messaging than broadcast … Read the whole story
If any retail category should go heavy on geo-fenced mobile ads it is the auto category. Dealerships tend to be clustered in the same … Read the whole story
With Aegis in the fold, nearly half (48%) of the Tokyo-based holding company's revenue comes from outside Japan. That percentage is expected to climb … Read the whole story
Charbroil, Jerome's Furniture, Uncommon Goods and Tilly's, among others, are all conscious that consumers are watching more videos from desktops and mobile devices. The … Read the whole story
During a recent NewFront event, Hulu promised to triple its content marketing spend over the next year. To lead the effort, Hulu just poached … Read the whole story
The rapidly growing U.S. Hispanic cable TV marketplace is getting even bigger thanks to TV network distributor Olympusat, which is introducing 35 new high-definition … Read the whole story
Yahoo has made about 40 startup acquisitions since Marissa Mayer took over. The latest is a purchase of disposable messaging app maker Meh Labs. Read the whole story
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital companies have been certified under the revised IAB Quality Assurance Guidelines program (QAG … Read the whole story