Steep growth in mobile advertising will help push total U.S. ad spending this year to its biggest increase in a decade. The 83% rise … Read the whole story
Angela Courtin was the U.S. president of Dentsu Aegis Network, a post she was named to last year. In addition to handling all marketing … Read the whole story
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As an industry, we need to address marketers' impossible mission: Making informed decisions about a toolkit that involves a myriad of new and ever-changing … Read the whole story
Expanding its video advertising operations, Facebook has agreed to buy LiveRail, a video advertising supply-side platform (SSP). LiveRail helps publishers serve better video ads, … Read the whole story
BlueFocus Communications Group, a leading Chinese advertising, media, and PR firm, is in a partnership with Clear Channel Outdoor, which will promote Chinese brands … Read the whole story
"One of the best approaches to finding an acquisition partnership is to not look for one," said George Michie, Rimm-Kaufman Group co-founder and chef … Read the whole story
Millennials spend 14.5 hours each week texting, talking and accessing social media on their smartphone, more than any other generation, according to a report … Read the whole story
AP is using "automation technology from a company called Automated Insights to produce stories about earnings reports," Poynter has reported. Lou Ferrara, managing editor … Read the whole story
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Here's a surprising counter to those Mary Meeker-ish assertions that digital media doesn't get its fair share of ad budgets, relative to the time … Read the whole story
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GroupM's recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways … Read the whole story
