NBC's "NFL Kickoff" season opener on Thursday between the Green Bay Packers and Seattle Seahawks scored big numbers -- a preview, in part, of … Read the whole story
The deal is the latest in a series of major partnerships that Facebook has struck with big holding company ad shops. The agreement spans … Read the whole story
I wouldn't have thought there would be much controversy over the push to make ads viewable. We should want people -- real people, and … Read the whole story
Rocket Fuel on Friday announced the completion of its acquisition of [x+1], a programmatic ad tech company with both a demand-side platform (DSP) and … Read the whole story
For the last 12 years, most of the annual early-September programming tied to 9/11 has offered looks back on the day itself. But I … Read the whole story
Two iconic American magazines are getting new leadership, with Friday's announcement from Conde Nast that Chris Mitchell has been named vice president and publisher … Read the whole story
Sept. 7 marks the 50th anniversary of one of the most powerful and controversial commercials of all time: the Daisy spot for the Lyndon … Read the whole story
Activision is predicting that "Destiny" will become its next billion-dollar franchise. The campaign to promote the game includes a live-action commercial by "Iron Man" … Read the whole story
National TV's current advertising concerns are not coming at the hands of online advertising, according to one analyst. Pivotal Research notes that the national … Read the whole story
Google has begun to roll out an improved sitelinks search box on its engine that gives searchers a direct link to content buried within … Read the whole story
Still laboring under $20.7 billion of debt -- most of it assumed in the deal to take the company private, engineered by Bain Capital … Read the whole story
Data management platform (DMP) eXelate has announced the appointment of Frannie Danzinger as VP of strategic solutions. Danzinger joins eXelate from Bizo, a B2B … Read the whole story
Programmatic video ad platform TubeMogul on Friday announced it has been named a certified partner of Nielsen's mobile Online Campaign Ratings (OCR). Starcom MediaVest … Read the whole story
The mobile social network Path argues in new court papers that it didn't violate a federal telemarketing law by allegedly sending text messages to … Read the whole story
Neustar has partnered with comScore to bring validated Campaign Essentials (vCE) to its marketing analytics platform. Perhaps the largest aspect of the partnership is … Read the whole story