The planned merger between the country's two largest cinema advertising networks, National CineMedia and Screenvision, has run into trouble -- a lawsuit by the … Read the whole story
COMMENTARYMonday marked the final time that the friends of Oscar de la Renta would gather under one roof. He was laid to rest as … Read the whole story
When it completes its proposed $3.7 billion acquisition of Sapient, Publicis Groupe will rebrand the acquired company Publicis.Sapient, ensuring that clients and prospects know … Read the whole story
- COMMENTARY
Election Day. Finally! That's the time the American electorate sink back into their couches, easy chairs, and Barcaloungers to witness that great rite of … Read the whole story
Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex agreed to come together to adopt "programmatic direct" as their trading … Read the whole story
Leading ad industry associations this morning announced that former DMA chief Linda Woolley has been named president and CEO of TAG, a new joint-industry … Read the whole story
Television political advertising spending among key federal and gubernatorial races this season is roughly the same as in the midterm election season four years … Read the whole story
Xaxis, WPP Group's largest trading desk, has stepped into the "programmatic native" game through a partnership with Disqus, the tech company behind many comment … Read the whole story
Cnet, which began life as a digital consumer portal of news, information and reviews largely generated from tech magazines that are barely still available … Read the whole story
With the World Series out of the way, two networks showed improved viewership numbers on Sunday -- CBS and ABC. CBS was at a … Read the whole story
NBCUniversal is moving to expand the local news operations at 17 Telemundo stations across the U.S., the company announced this week. The investments at … Read the whole story
The agency is attempting to improve its collaborative work process by installing over 120 beacons throughout its office that will track staffer movements in … Read the whole story
Ryan Holiday, a marketing strategist/partner for StoryArk and author of the bestseller "Trust Me, I'm Lying: Confessions of a Media Manipulator" explores the future … Read the whole story
Interpublic's PR shop DeVries Global has appointed Heidi Hovland as its new global CEO, the agency confirmed Monday. She effectively replaces Stephanie Smirnov, who … Read the whole story
With more and more marketers focused on reaching the U.S. Hispanics population, media companies are rolling out new research capabilities to provide insight into … Read the whole story
Comcast's potential $45 billion merger with Time Warner Cable will threaten open Internet principles, New York City Mayor Bill de Blasio is telling the … Read the whole story
Vice Media, already partly bankrolled by News Corp., plans to create television networks in the U.S. and other markets in the next year. It … Read the whole story
