SC Johnson has put its global media-buying duties up for review. Word of the review follows the company's January decision to award Omnicom Media … Read the whole story

This year, global ad spending on social networks will slow to 29% -- down from a growth rate of 41% last year -- according … Read the whole story

Late last week, as the holiday weekend was approaching, a team of Madison Avenue's best and brightest spin doctors sat around their desks bouncing … Read the whole story

The top 10 cable networks took a general dip in overall prime-time viewers in the first quarter of 2015 versus the same period a … Read the whole story

For CMT, the upfront message seemed to be: Country music is growing in mainstream popularity, which is why CMT should be on any advertiser's … Read the whole story

In another strategic shift for its mobile strategy, 'The New York Times' is planning to drop the paid digital subscriptions for its NYT Now … Read the whole story

There is a calm before the TV storm: broadcast TV season finales start up in earnest next month. All this as NBC hopes for … Read the whole story

Search engines provide answers to questions that we don't know, and with a click or two confirm those we think we do. Numerous research … Read the whole story

Online video advertising has become one of the hottest media on desktop and mobile, and Innovid plans to leverage that opportunity with a recently … Read the whole story

A judge has signed off on a deal requiring Google to pay $8.5 million for allegedly "leaking" the names of people who used the … Read the whole story

Gravity4, a San Francisco-based marketing firm, has announced its acquisition of Ezlike, a Brazil-based marketing technology company and Facebook Marketing Partner. Read the whole story

Developed by O'Keefe, Reinhard & Paul (OKRP), the 360-degree campaign debuts in front of Furious 7 beginning April 3. It will then expand to … Read the whole story