Amid strong TV ratings, the NCAA College Basketball Championship game pulled in an estimated $153.4 million in advertising revenue on CBS -- part of … Read the whole story
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Though we would like it to be, "Mad Men" is not really about advertising. Instead, it's about the death of the American Dream, using … Read the whole story
The Parties said they're creating new tools to help WPP clients effectively create campaigns across all Facebook ad formats, including video, photo, and link … Read the whole story
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Nielsen paid $200 million for the data exchange-a pretty penny for a great platform. And the potential benefits of integrating it with other Nielsen … Read the whole story
Citing a "lack of visibility" about the company's earnings future, influential Wall Street analyst Dan Salmon has downgraded his recommendation for Omnicom's stock from … Read the whole story
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There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched … Read the whole story
The three major broadcast networks continue to see a rising median age for their prime-time viewers -- now 57 -- which could be an … Read the whole story
USA Network has unveiled a handful of new shows focused on brave, heroic central characters. The network also talked about Donny Deutsch. The famed … Read the whole story
Time Inc has dived into the Spanish-language TV arena, in collaboration with Telemundo, a division of NBCU. Debuting April 11, "SOS: Salva Mi Casa," … Read the whole story
YouTube Kids, a new video app targeting children with a range of age-appropriate programming, is catching flak from a coalition of children's and consumer … Read the whole story
For the second year in a row, Omnicom's BBDO Worldwide unit ranked as the world's "most effective" agency network, according to Effie Worldwide, a … Read the whole story
