To help advertisers and media buyers keep pace with this fast-growing new medium, the Interactive Advertising Bureau is publishing a new Digital Audio Buyer's … Read the whole story
- COMMENTARY
If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the … Read the whole story
iHeartMedia, a large media and entertainment company, on Wednesday announced plans to launch a programmatic ad platform for its broadcast radio stations. Brands and … Read the whole story
- COMMENTARY
Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and … Read the whole story
OMD will continue to serve as the lead agency for traditional media planning and buying, and now adds search and digital planning responsibilities. Multicultural … Read the whole story
- COMMENTARY
The smartphone has become a control hub to emerging technologies, opening the door to the Internet of Things and setting the stage for a … Read the whole story
Traditional cable and network TV content continues to heavily influence digital in-stream video media prices, according to a new report. Many of the highest … Read the whole story
Bauer Media Group USA, a magazine publisher best known for salacious celebrity gossip titles, is entering new territory with the launch of a new … Read the whole story
Non-official sponsor McDonald's proved to be the most "consumed" and "seen" brand in association with March Madness, according to research from Amobee Brand Intelligence, … Read the whole story
Advertising technology revenue is set to grow over 300% by 2020 -- up from $30 billion in 2015 to $100 billion by 2020 -- … Read the whole story
Sinclair Broadcast Group and Visible World will work on a programmatic system to aggregate impressions across Sinclair's 161 stations. The platform called Audience Network … Read the whole story
Following a soft launch last month, Instagram is ready to dispense its Carousel ads to a broader audience. The first brands to give Carousel … Read the whole story
PGA Tour fans get "mPoints" across the Tour's properties for doing things like checking on any of the PGA Tour's six Tours, sharing content, … Read the whole story
It will be interesting to see how much HBO Go's streaming quality has improved since the network signed on with Major League Baseball Advanced … Read the whole story
