Some of ad technology's biggest players started in a garage. Now one of the sector's biggest is flipping the model and launching a "garage." … Read the whole story
Perfume marketer Coty has launched a global media agency review and has told potential candidates that it wants five months to pay its bills. … Read the whole story
Traditional viewership for long-form video content, such as movies and television on a TV screen, has declined over the past year -- and not … Read the whole story
"While young shoppers often get the most attention, they are a difficult demographic to serve," writes Forrester analyst Sucharita Mulpuru, in her recent "The … Read the whole story
Interactive digital video advertising is well established in taxis. Now it's coming to popular on-demand ride-sharing services, including Uber, Lyft, Sidecar and Flywheel, courtesy … Read the whole story
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What? The waitress is back, and Fugue State Don is still chasing her? Listen, Weiner, we have precious little time left. And although we … Read the whole story
Omnicom and Interpublic Group stocks recovered some of their losses on Tuesday in trading on the New York Stock Exchange after declining Monday when … Read the whole story
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Comedies should be funny because of the characters, not the plot. Is it a one-joke show or can it be maintained as a weekly … Read the whole story
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda's with SNL involve NBCU "sitting down with clients before and during the … Read the whole story
The initiative aligns ABC's Shark Tank series with an offline and in-show integration partnership. Staples is featuring several products seen on "Shark Tank" in … Read the whole story
In the story "Broadcast TV Ad Decline In Q1 Driven By Lack Of Big Events" (Media Daily News, April 13), a new MoffettNathanson Research … Read the whole story
Hoping to attract more brand dollars, Foursquare is rolling out Pinpoint -- a new ad platform that targets consumers based on the places they … Read the whole story
Now through May 31, while supplies last, Subway is offering limited-edition, movie-themed 30-ounce beverage cups bearing codes that can be entered (by consumers age … Read the whole story
"When we all joined Facebook, we did it for something specific, like connecting with others," Roger Huff, director of social media and digital strategy … Read the whole story
HBO's "Game of Thrones" continues to be a powerhouse for its season five start -- even better than its season four debut. The heralded … Read the whole story
The Hispanic American market just got much easier to reach for mobile marketers, thanks to the rollout of a new ad exchange -- the … Read the whole story
Google this week announced that mDialog inventory has been connected to the DoubleClick Ad Exchange. TV providers will now be able to programmatically sell … Read the whole story
Mississippi Attorney General Jim Hood must provide Google with a host of documents, including correspondence sent by representatives of the entertainment industry, a federal … Read the whole story
Mark Zuckerberg has revealed that he will bring Facebook's free Internet project to Europe, In a wide-ranging Q&A session, Mr Zuckerberg revealed his initiative … Read the whole story
To engage a wider audience across additional channels, it's increasingly common for TV networks to include social elements in live broadcasts. Tagboard and Hootsuite … Read the whole story
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It was offered a carrot for several years, but today Google will feel the end of the European Commission's stick. It is now difficult … Read the whole story
