January 25, 2023
Tuesday, May 5, 2015
The ad industry's media ratings watchdog, the Media Rating Council, has issued its first ever guidance for a "mobile viewable" ad impression, maintaining similar … Read the whole story
- COMMENTARY
The landscape of media is predominantly about the visual -- pictures, video, gifs. What's underneath that landscape we rarely ask. But of course it's … Read the whole story
Acknowledging that the company's recent performance has been "poor," CEO Steve Easterbrook also stressed that McDonald's must improve its food and customer service - … Read the whole story
- COMMENTARY
Last week, Showtime and HBO went to court to try to preemptively stop people from streaming the Mayweather-Pacquiao fight. The companies won a temporary … Read the whole story
Dynamic creative optimization, the latest piece of the advertising supply chain to go programmatic, remains a hot industry topic -- especially since Adobe Systems … Read the whole story
- COMMENTARY
Like any good TV network, NBC, in closely reading the tea-leaves about binge-TV watching, has decided to feed TV viewers' big hunger. NBC is … Read the whole story
Overall revenue for NBCUniversal sank 4.0% to $6.6 billion. Excluding any sports programming gave NBC nearly an 8% rise to $6.2 billion. Total NBC … Read the whole story
The first quarter of the year was not kind to the radio industry, judging by some of the early results from big broadcasters. Entercom … Read the whole story
Native advertising, the notoriously popular subset of today's digital ad industry, appears to be here to stay. And with marketers being told they must … Read the whole story
Cablevision Systems Corp. witnessed better first-quarter revenues and single-digit percentage growth for the average price its customers pay per month. Revenue grew in all … Read the whole story
Do you speak emoji? Brands vying for attention on Instagram and other social networks had better be fluent in the ubiquitous ideograms. Instagram recently … Read the whole story
Heading into the upfront marketplace, CBS now claims No. 1 status across virtually all consumer product categories. CBS says its prime-time lineup delivers more … Read the whole story
Facebook has launched the Internet.org Project in a bid to build out a dedicated network of application developers. The Facebook-led initiative will create an … Read the whole story
Brands use social media to market and advertise product and services, but miss the opportunity to direct consumers to specific locations like CVS, Wal-Mart … Read the whole story
Axe and Esquire are trying to raise the profile of men's fashion with a new contest that will highlight promising young designers and their … Read the whole story
"The UPS Store sees itself as a community resource for small-business owners," Karen Mawhinney, senior vice president and group account director at the agency, … Read the whole story
