The confidence of ad executives -- both advertisers and agencies -- to increase their media spending has fallen slightly from the same period last … Read the whole story
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Figure that future TV upfronts will only become less clear, more muddy, with more apples-to-oranges comparisons. Now two major media groups -- NBCUniversal and … Read the whole story
The airport advertising marketplace is undergoing consolidation, with Lamar Advertising Co.'s announcement that it has acquired Alliance Airport Advertising, giving it control of out-of-home … Read the whole story
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While technology companies are making it easier to quickly identify and remove unlicensed content, and content owners will undoubtedly continue to use DMCA to … Read the whole story
Live Nation, a live events promotion company that entered the programmatic arena last summer, has doubled down on audience targeting. The company this week … Read the whole story
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Media agency holding company deals with media owners generate discounts of which their own media agencies are unaware. These deals never enter the media … Read the whole story
Time Inc. is continuing to expand its digital footprint, announcing it will launch a new Web site focused on the automotive enthusiast audience, as … Read the whole story
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A new study by researchers at Carnegie Mellon University suggests that Web users' gender can determine whether they are served ads by Google that … Read the whole story
In three years, TV stations' average retransmission fees will rapidly climb to come in just behind the top five basic cable networks' subscriber fees. … Read the whole story
Advertisers on Twitter can now manage their ad campaigns on mobile devices. The new feature is primarily focused on mobile advertisers, which make up … Read the whole story
Ebay.com is the most visible Web site in Google Shopping image-based product listing ads, and Amazon is the most visible in Google AdWords text-based … Read the whole story
ESPN's sports award show, "The ESPYs," will see Capital One return as its presenting sponsor, as well as new and returning advertisers buying commercial … Read the whole story
The deal involves several of the agency's operating units. InsideOut, Horizon's live event production unit, will produce the WSOBV telecast that will air on … Read the whole story
"The consumer has taken control of the shopping season," Dallas Lawrence, senior vice president and head of corporate communications for Rubicon, tells "Marketing Daily." … Read the whole story
Since continuity breeds adoption of software and applications, Web sites may soon look a lot like Android apps if Google gets its way. The … Read the whole story
The mobile wallet brings context to coupons. Brands can use Apple's Passbook and Google Wallet to drive coupon redemption and store visits by delivering … Read the whole story
Mobile continues to make steady gains in the UK, as it now accounts for nearly half (48%) of all traffic in the country, up … Read the whole story
Effectively connecting online and offline retail experiences remains a weak point for Facebook and its brand partners. That's why the social giant is so … Read the whole story
Jared Fogle's inspirational story of having lost more than 200 pounds by eating Subway sandwiches and walking was the foundation for the chain's pioneering, … Read the whole story
AT&T intends to make broadband DSL service available for just $5 a month to some low-income households as a condition of its merger with … Read the whole story
Of the relationship, Vinay Shahani, VP marketing, Volkswagen of America, Inc., says: "Every year it's fun for us. When you work with Discovery year … Read the whole story
The firms argue that many of the plaintiff's claims are time-barred, given that they occurred between 2011 and 2013. An attorney for the agency … Read the whole story
Three two-part on-air narratives include extended digital content and behind-the-scenes videos, as well as exclusive social initiatives, per the company. Content also will run … Read the whole story
iHeartMedia has announced that Carter Brokaw is joining the company as president of digital revenue strategy. Per a release, Brokaw will work closely with … Read the whole story
