A lingering concern has been that different viewability vendors, measuring the exact same campaign, may yield different results -- even if all are accredited … Read the whole story

The days of Flash rich media ads on mobile may be numbered, says open ad management platform Sizmek. When an ad defaults, it reverts … Read the whole story

Celebrating one year of mobile app promotion on their blog, Twitter announced three new beta features for app install advertisers. The features promise to … Read the whole story

As part of a broader strategic realignment, Microsoft announced plans on Thursday to cut roughly 7,800 jobs. The bloodletting will mostly impact the company's … Read the whole story

Consumers are getting a new streaming audio option courtesy of iHeartMedia and AT&T U-verse, which are joining forces to launch iHeartRadio for U-verse TV … Read the whole story

Nearly 30% of all TV viewing -- subscription, free video sites, and connected TV devices -- comes via digital streaming, according to a new … Read the whole story

Grey, the restaurant chain's lead creative agency for 30 years, will participate in the pitch. The franchise, part of Darden, spent over $150 million … Read the whole story

Tinder users can now confirm the authenticity of their interactions with celebrities and other public figures. The dating app is adding verified symbols to … Read the whole story

A new bill introduced in the House on Wednesday would require companies to notify consumers within 30 days if hackers obtain "sensitive" information -- … Read the whole story

The new shop is called Antidote 360. The new agency's offering includes internal and external marketing campaign creation and support, PR, issue and crisis … Read the whole story