The suit -- filed in Los Angeles -- came shortly after the agency and its client filed suit against the studio in New York … Read the whole story
It's been a painful time for fans of Subway guy Jared Fogle, and beloved sitcom dad and sometime Jello pudding pop pusher Bill Cosby. … Read the whole story
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millennial Media. The price discussions are currently in the $300 million to $350 … Read the whole story
Umair Haque, the director of the Havas Media Lab, has written (in a personal blog apparently not related to Havas) a provocative argument against … Read the whole story
CBS and The CW -- of which CBS Corp. is a co-owner -- have completed separate long-term affiliate deals with the large TV broadcast … Read the whole story
So it's pretty much pop-culture Christmas + SXSW in San Diego this week, as Comic-Con opens officially Thursday morning. What we're looking for are … Read the whole story
The deal will create one of the world's largest beauty companies, with pro forma combined annual revenue of more than $10 billion, basically doubling … Read the whole story
Advertising works after all, but sometimes that's not actually a good thing. Like alcohol ads supposedly targeted only to adults, ads for medical marijuana … Read the whole story
Search engine marketers in the United States continued to make double-digit investments in paid-search advertising during the second quarter in 2015. Investments rose 22% … Read the whole story
Starcom Mediavest Group (SMG) has been named Global Media Agency for Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways. … Read the whole story
In a deal that has been over a year in the making, SITO Mobile, a mobile engagement platform provider, acquired Hipcricket's advertising business. Assets … Read the whole story
Redefining Cost Per Click measurement, Facebook will henceforth only include clicks to Web sites and apps - not likes, shares and comments.That means clicks … Read the whole story
"We're trying to remind consumers in a positive way about how [paper and packaging] connects with their lives. It's a reminder about the role … Read the whole story
Global content marketing continues to steadily grow -- especially among millennial and Gen-X consumers. PQ Media says content-marketing revenues grew 14.4% in the first … Read the whole story
David Hackworthy, the Chief Strategy Officer at Fallon London, is expanding his responsibilities to become Worldwide CSO of the Saatchi & Saatchi and Fallon … Read the whole story
TVEyes' practice of allowing users to share and download news videos could "destabilize" the broadcast network's digital distribution efforts, Fox News argues in new … Read the whole story