Joining the new business of standalone digital TV services -- as an alternative to traditional cable TV packages, for example -- is a new … Read the whole story
The review comes amid a record year for formal media assessments, with an estimated $20 billion-$25 billion in media assignments currently in review. It … Read the whole story
When Havas Media North America hired Tom Goodwin early this year to be head of strategy and innovation, it did not include the words … Read the whole story
According to the Bureau of Labor Statistics, the newspaper workforce more or less stabilized over the last two years, following a precipitous decline over … Read the whole story
While national TV advertising dollars dropped in the second quarter by low single-digit percentages, average commercial ratings took a steeper decline. Cable networks took … Read the whole story
The problem with TV modeling is that it's not good research for measuring viewing behavior, no matter how good the modelers. And even though … Read the whole story
Wall Street analysts rose a few concerns just days prior to Google reporting on Q2 2015 earnings. The company is set to release earnings … Read the whole story
U.S. cybersecurity firm CrowdStrike has raised $100 million in a funding round led by Google Capital. Rackspace, a CrowdStrike customer, also participated in the … Read the whole story
Eurostar had already worked with Dentsu-Aegis Network's 360i for SEO services. The expanded scope of work includes media planning and buying, programmatic and data … Read the whole story
"Part of our marketing strategy at T-Mobile is to really focus on the big moments and be the most talked-about brand in those moments," … Read the whole story
Less than a month into his reign as Facebook's security chief, Alex Stamos is picking a fight with one of the industry's top software … Read the whole story
Three years ago, Time Warner Cable began charging subscribers a $3.95 monthly fee to rent a cable modem. Today, that fee has more than … Read the whole story
It's the biggest day of the year in entertainment news, and yet there are just three people on "Entertainment Weekly"'s social team to staff … Read the whole story