Omnicom CEO John Wren told analysts and investors Tuesday that the holding company would be launching a third global media agency network within the … Read the whole story
In last week's Democratic debate, Bernie Sanders attempted to pin Hillary Clinton as an establishment candidate and himself as a candidate of the people. … Read the whole story
Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked … Read the whole story
Last week, I talked about the trend of "hyper" expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, "This … Read the whole story
The backfield was in motion on Super Sunday as the supply of digital unique users shifted to mobile from desktop. The supply of mobile … Read the whole story
GroupM is the incumbent and has held the assignment since the client shifted the business in 2014 from Publicis Groupe's Spark without a review. Read the whole story
Presidential candidates, advocacy groups, and other advertisers are turning to paid-search advertising to educate or influence potential voters online, with spending on paid-search keywords … Read the whole story
Disney revenues grew 14% to $15.2 billion in the fiscal first-quarter period, with net income gaining 32% to $2.9 billion -- both totals that … Read the whole story
In addition to matching users with candidates, VoterGuru educates users on political topics by explaining the ideological spectrum, from "very liberal" to "very conservative," … Read the whole story
Total advertising time totaled 49 minutes and 35 seconds for this past Sunday's "Super Bowl 50" game, up from the last two years' 48:05 … Read the whole story
Twitter is now offering brands the chance to prominently feature video ads above user timelines. Twitter, which is expected to announce fourth-quarter earnings late … Read the whole story
Quantcast, a provider of real-time advertising services, on Tuesday released research findings that challenge traditional notions of viewability. The study found that given current … Read the whole story
With the increase in traffic to many political news sites, CNN, Politico, The Washington Post and others have launched interactive 2016 campaign dashboards. Amobee … Read the whole story
Viacom posted sinking fiscal first-quarter revenues and net earnings -- with lower advertising revenues a key contributor. U.S. advertising sank 4%, even with pricing … Read the whole story
Meredith Digital will use SimpleReach's audience metrics to gain insight into its sponsored content campaigns across its portfolio of sites, including Better Homes and … Read the whole story
Finally following Facebook's lead, Instagram will now let you switch accounts when using the app on Android and iOS. In addition, with the latest … Read the whole story
Only 38% of SMBs utilize mobile payments, but 23% say it will have a significant impact on their business in the years to come. … Read the whole story
Paris-based retargeting firm Criteo exceeded EUR1 billion (which, according to exchange rates, nets out at more than $1 billion) in revenue for the first … Read the whole story
What goes through a viewer's mind when a Super Bowl ad bombs? More than 300 people say what they thought. Read the whole story