In this newly created role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees … Read the whole story
Hate, anger, division, bitterness -- leather? Just a few of the emotions and questions stirred up in the wake of the Super Bowl 50 … Read the whole story
In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a … Read the whole story
I suppose that when you put up numbers like almost 112 million viewers, it's hard to say that the Super Bowl is over as … Read the whole story
Shares of Pandora jumped in afternoon trading Thursday, after "The New York Times" published a story saying the digital audio media platform was putting … Read the whole story
Internet service providers are asking the Federal Communications Commission to reject privacy advocates' requests to issue rules that could limit broadband providers' ability to … Read the whole story
"Rapt Media was created as a result of my frustration and disappointment with online video's inability to rise to its full digital potential," explains … Read the whole story
The Fox agreement -- similar to other media companies' settlement deal points -- means Dish will disable AutoHop on its Hopper set-top-box unit for … Read the whole story
Time Inc. will acquire the assets of Viant Technology Inc., a firm that describes itself as a people-based advertising technology company. Viant owns several … Read the whole story
Google began to quietly shutter Google Earth Enterprise in the U.S. along with some of the most important business features for Google Earth Pro … Read the whole story
In the U.S., there has been a big decline in flowers (down 17%) and cards (off 14%.) And spending has increased 28% over the … Read the whole story
With strong scatter advertising -- from prime time and high in-demand NFL programming -- CBS says it had near double-digit percentage advertising growth for … Read the whole story
Nielsen's Buy unit -- its market data business for advertisers -- was down 3.2% to $879 million, up 5.9% without currency issues. Nielsen says … Read the whole story
Brand loyalty has fallen in recent years as customers shop around for the best deals, but well-constructed mobile loyalty programs are able to pump … Read the whole story
Veteran executive Mike Racic, formerly of RocketFuel, will lead this new group as president, reporting to CEO Nick Brien. The unit will work with … Read the whole story
Instagram is replacing the "Like" button with view counts. The change is part of a larger effort to engage video creators and brands in … Read the whole story
Vijay Radhakrishnan, president and co-founder of Magzter, calls the partnership a "dream come true" for the company. Magzter is known for its Netflix-like "All … Read the whole story
While it is tough to find the right biometric for auto brand marketing, digital traffic to down-funnel locations is a good one. Those numbers … Read the whole story