by Steve McClellan
That's according to a just-issued study by the Association of National Advertisers and Forrester, which found that while programmatic ad buying has grown sharply … Read the whole story
COMMENTARY
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Last week I was sitting in the back of a cab when we hit a parking-lot-like traffic backup. There was obviously nowhere to move … Read the whole story
by Joe Mandese
Despite current concerns surrounding transparency issues such as fraud, non-human traffic and "viewability," demand-side budgets for programmatic ad technology are expected to expand, according … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I got this email invite from a marketing company that will mercifully go unnamed. They encouraged me to download some sort of document discussing … Read the whole story
by Wayne Friedman
The service -- built by video advertising/technology platform company Videology -- will incorporate AT&T's TV Blueprint audience-base inventory platform. It allows access to linear … Read the whole story
COMMENTARY
by Fern Siegel
At issue is the fear that Donald Trump, who has racked up 10 primary victories, and isn't owned by lobbyists and big donors, will … Read the whole story
by Adam Buckman
Partnerships with star athletes and the strength of Nickelodeon-related merchandise seemed to get the most emphasis at the kids' brand's upfront. Nick also made … Read the whole story
by Tobi Elkin
Nielsen on Thursday announced that it completed its acquisition of Pointlogic, a global provider of marketing decision support systems. Pointlogic software aids media-planning functions … Read the whole story
by Laurie Sullivan
What happens to the Yahoo search engine if the company is sold and divided up piecemeal to companies and investors? One agency partner believes … Read the whole story
by Wayne Friedman
Total Netflix viewing per year would make it a small to mid-size U.S. cable network TV group, according to a new study. The growing … Read the whole story
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by Ben Frederick
Mobile app installs increased 196% year-over-year while total spending increased 155% YoY, which means cost-per-install decreased by 14% YoY. Instagram has proven to be … Read the whole story
by Sara Guaglione
The venture will be called Verizon Hearst Media Partners and will pair Verizon's technology with Hearst's digital video content and production capabilities to develop … Read the whole story
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by Gavin O'Malley
Sweetening its Messenger offering, Facebook is adding Spotify. While chatting, users can now tap the More tab, and then choose the service. Read the whole story
by Laurie Sullivan
Early data from AccuraCast released this week confirms higher click-through rates on paid-search advertising for nearly all positions after Google eliminated text ads from … Read the whole story
by Jess Nelson
The way a consumer interacts with an email marketing message is largely influenced by the email's design, according to a study of over a … Read the whole story
by Felicia Greiff
Tremor Video announced its 2015 earnings on Thursday, reporting revenues of $174 million for the fiscal year of 2015, up 9% year-over-year. Read the whole story
by Jess Nelson
WhatsApp, a Facebook-owned mobile messaging service, launched a new document-sharing feature on Wednesday. Android and iOS users can now upload and share PDF files … Read the whole story