by Joe Mandese
Five months after the IAB proposed a kinder, gentler, LEANer solution to ad blocking, the digital ad trade bureau is proposing that publishers take … Read the whole story
by Tobi Elkin
Programmatic software provider TubeMogul has taken on the 800-pound gorilla -- Google -- in a new and unprecedented ad campaign that aims to call … Read the whole story
by Joe Mandese
Interest in virtual reality technology is virtually non-existent among the vast majority of Americans, according to new consumer research released today by Horizon Media. … Read the whole story
by Wayne Friedman
The latest Republican Presidential debate on Fox News grew by double-digit percentages versus the most recent candidate talkfest in February -- making it the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Consumer products marketers don't have to manipulate consumers into acting against their own self interest or persuade them to accept a fictional alternate reality. … Read the whole story
by Laurie Sullivan
It seems Google has created a way to serve exclusive content in its search engine query results, increasing the value to advertisers looking to … Read the whole story
by Steve McClellan
By comparison, Interpublic reported 6.1% organic revenue growth for 2015, while Omnicom Group reported 5.3% and Publicis Groupe reported 1.5%. WPP's reported billings were … Read the whole story
by Adam Buckman
A group of seemingly disparate Viacom cable networks came together for two days of upfront presentations in New York whose goal was partly to … Read the whole story
by Larissa Faw
Baehr will lead Horizon's digital activation team and facilitate strategic partnerships and processes "across the media marketplace and with key internal stakeholders." Read the whole story
by Wayne Friedman
While most demographics are relatively flat in the Nielsen Universe Estimate Report for 2016 versus the same period a year ago, those 65 and … Read the whole story
by Laurie Sullivan
Amazon continues to change the face of search advertising and marketing. The company has announced two Alexa-enabled devices that use the same voice search … Read the whole story
by Sara Guaglione
In the wake of a major management shakeup, Tribune Publishing will still bid for the "Orange County Register" and the "Riverside Press-Enterprise." Freedom Communications … Read the whole story
by Ben Frederick
Cross-screen video ad tech company Beachfront Media announced an update to their programmatic offering intended to optimize their supply side platform (SSP) for users. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Medium, the much-buzzed-about new publishing platform, is preparing to tackle the key issue of monetization, according to a recent BBC interview with founder Evan … Read the whole story
COMMENTARY
by Alexander Reinhold, Op-Ed Contributor
When it comes to programmatic advertising, TV is the new kid on the block. NBCU, for instance, only recently announced it will make its … Read the whole story