Political advertising on local TV is now estimated to total under $3 billion for the year, according to one media analyst -- lower than … Read the whole story
As the Internet of Things takes communication beyond visual interaction, voice may end up being only one component of that. Haydn Sweterlitsch, global chief … Read the whole story
If you want some light reading for eternity, Google the question "is the media biased." The question is a staple of both the political … Read the whole story
Adobe on Tuesday will roll out a new approach to the concept of dynamic ad insertions. The platform replaces an ad that is set … Read the whole story
Food marketing to Millennials can be a tough chore for even the best of companies. And for an old-line beverage brand, that may be … Read the whole story
With just three weeks to go before the official start of the 2016-2017 TV season, NBC continues to post best results when it comes … Read the whole story
Google Analytics App now offers a new stream of automated insights from data already in the platform to make data accessible and useful. Read the whole story
As the group continues to become younger, better educated, and more affluent, they are wielding their buying power, valued at $1.3 trillion in 2015, … Read the whole story
Facebook is working to improve its search and ad-ranking algorithms, as evident of several descriptions on its job site that provide insight into the … Read the whole story
Founded by Creative Director Stephanie Franke and Executive Producer Snake Roth, the KnowNo campaign is designed to serve as a grassroots movement to spark … Read the whole story
Heineken and its agency Publicis New York developed a video explaining the project and ending with a slate card to direct viewers to the … Read the whole story
TubeMogul on Tuesday leader announced a partnership with Factual, a mobile location data company, that will make Factual's Geopulse Proximity and Geopulse Audience targeting … Read the whole story
The campaign is timed to the approach of Fashion Week (Sept 8-15) and Old Navy is making a statement via the campaign that "trendy" … Read the whole story
Just when you thought it was safe to assume I'd be moving on to another topic, I'm back with more on the rise of … Read the whole story