The tech company has had discussions with its roster shops on the issue. Last week, company CMO Antonio Lucio wrote to them asking for … Read the whole story
Of all the issues the press has focused on during the first phase of the general election, the fact that both Hillary Clinton and … Read the whole story
For the month of August, Trump pulled in $509.3 million in earned media compared to Clinton's $364.2 million. In recent days, Trump has kick-started … Read the whole story
Despite direct competition from Facebook and other tech giants, Snapchat is positioned for "explosive" growth in ad revenue over the next few years. The … Read the whole story
MXM will handle advertising, content, Web site development, social platform management and consumer promotion. The account will be run out of MXM's Los Angeles … Read the whole story
Network-connected drones are approaching becoming a reality, as major players team up to begin new trials. Later this month, Qualcomm and AT&T will begin … Read the whole story
Microsoft Edge will soon get a personal shopping assistant for Windows 10 that automatically remembers all browsed products. Read the whole story
Google this week is rolling out an interactive experience in the U.S. for apparel and home decor retail advertising that it calls "shop the … Read the whole story
NBCUniversal says the EVP of advertising sales of the NBC Sports Group -- in charge of the recent Rio Olympics, which brought in $1.23 … Read the whole story
Attendees will include Fortune 500 CEOs, members of the Time 100 and nonprofit, academic, religious and labor leaders. They will convene to address "the … Read the whole story
More companies are turning to hybrid cloud solutions to balance the benefits of cloud adoption with cost efficiency, according to a report released last … Read the whole story
Mobile data exchange adsquare announced the launch of a private marketplace (PMP) and said it has added new data providers. Read the whole story
Samba TV announced Wednesday that it has partnered with MediaMath to provide advertisers with audience targeting tools and custom segmentation. Read the whole story
Gannett has lost another round in a battle over whether it violated a video privacy law by allegedly sending Adobe information about people who … Read the whole story
Adobe's Creative Cloud will be the recipient of several new upgrades by the end of the year, Adobe announced Tuesday at the 2016 IBC … Read the whole story
Agencies have struggled for years with their (lack of) diversity problem. Now two bold CMOs are asking for an unprecedented change-change in the faces … Read the whole story