In a potentially alarming early warning signal for TV's national advertising currency, an advanced neuroscientific study on the impact "second screens" and other distractions … Read the whole story
The event was titled the "Commander-In-Chief Forum." You might say the not-quite-accurate title underscored this event's position as not-quite-a-debate. Read the whole story
TV viewers are now quicker to leave TV shows they love because they can be too difficult to find -- and/or too costly. A … Read the whole story
There used to be funds in every company budget for something called "corporate social responsibility." The funds were meant to be spent on "enlightened … Read the whole story
According to Wise Data Media, the Democratic and Republican conventions in July strongly impacted fill rates and overall CPMs in the digital ad markets … Read the whole story
Cable and satellite providers will have to make television programs available to subscribers via apps, under a new proposal put forward Thursday by Federal … Read the whole story
The brand spent an estimated $224 million on ads in the U.S. last year, according to Kantar Media. MEC has handled the assignment for … Read the whole story
Some 61% of all political ad spending through August came from PACs and issue-oriented advertisers. In 2012, this was at a 57% share, according … Read the whole story
Gordon will serve as the Chicago lead for Shop+, overseeing the unit's expansion in that market. She will report to Joe Migliozzi, Managing Director … Read the whole story
Represented in the form of little blue check marks, receipts simply let users know when those with whom they are corresponding have read their … Read the whole story
Arlene Manos is stepping down from her day-to-day role of overseeing AMC Networks' ad sales organization and turning it over to Scott Collins, whom … Read the whole story
A day after big TV station group Tegna witnessed its stock soaring on the news that it would spin off its Cars.com business into … Read the whole story
'Shipping container farms' are entering the Internet of Things with connected features to enable remote management. That connectivity also extends across individual farms to … Read the whole story
Google announced the acquisition Thursday of Apigee for $625 million. Along with the deal came a host of relationships with brands such as Burberry, … Read the whole story
As Apple Watches begin to penetrate mobile technology, more consumers will first view emails on their wrists. Email marketers must ensure their messages are … Read the whole story