Dentsu Aegis Network, which has been on a strategic acquisitions tear -- acquiring performance and data-mining shop Merkle and formerly independent agency trading desk … Read the whole story
The FCC's broadband privacy proposal "would create unnecessary and inconsistent privacy regulations that would undercut the vibrant online ecosystem," a coalition of major ad … Read the whole story
If average users won't come to Twitter, then Twitter will come to them. That seems to be the reasoning behind the social giant's decision … Read the whole story
The ability to identify and recognize a person, attaching a face to a name and a background to that person, is an inherently important … Read the whole story
Although ratings were down for the Olympics, NBCUniversal not only reversed a trend of losing money on the two-week event, but it helped to … Read the whole story
I was watching the season finale of TNT's "The Last Ship," and saw a promo for CBS's new drama, "Bull." Made sense to me. … Read the whole story
At its first BrandFront presentation, Meredith Corp. unveiled an initiative for its brands to partner with social organizations to engage its Millennial audience to … Read the whole story
For the entire September to September TV season, broadcast networks showed more declines in traditional prime-time TV program ratings -- with three of the … Read the whole story
Marketron, a provider of B2B software solutions, said it will integrate data from Nielsen, Strata, and Katz Radio Group's programmatic exchange, Expressway from Katz. … Read the whole story
Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. … Read the whole story
Videology, a software provider for converged TV and video advertising, announced an alliance with Screenvision Media that will enable advertisers to plan, buy, and … Read the whole story
A broad coalition of entertainment industry groups is opposing Federal Communications Commission Chairman Tom Wheeler's proposal requiring cable companies to make programs available through … Read the whole story
Video advertising platform VideoAmp announced on Tuesday a European expansion, which includes the opening of its first European office in Amsterdam, and new partnerships … Read the whole story
Russ Torres has been hired as vice president of digital video content and strategy. Kent Laird will join as director of video product management. … Read the whole story