Now, in the late stage of the campaign, presidential candidates are doing some traditional marketing -- increasing spending with a greater share going toward … Read the whole story
While the nation's collective nightmare may end on Election Day, brands will be bearing this burden for a long time to come. Read the whole story
Industry standards for reporting media delivery are eroding and new ones need to emerge, according to advertisers and agency executives polled in the aftermath … Read the whole story
This week, 'The New York Times' rehashed the notion that there's a lot of crap on the Internet that is false, but that as … Read the whole story
The ad-marketing holding company is suspending its quarterly dividend, lowering its guidance, and has hired LionTree Advisors to assist in evaluating its financial and … Read the whole story
I've never before fully appreciated the importance of people and politicians grounding their analysis and arguments in facts and logic to the level I … Read the whole story
Current political advertising is gaining for CBS TV stations -- despite lower-than-expected political ad results from other TV station groups. "It will be a … Read the whole story
One of the most dramatic World Series games -- fought to the bitter end by two longtime-suffering baseball franchises -- did not disappoint in … Read the whole story
That was just one of the thoughts expressed Thursday during a diversity panel at the 3% Conference in New York. There is no one … Read the whole story
Google will stop running video ads in the Adobe Flash format on the Google Display Network or through DoubleClick. The company has published two … Read the whole story
The market for wrist-based wearables has grown by almost a third since last year and Apple continues to lead based on the number of … Read the whole story
Meredith Corp. announced a partnership with The Trade Desk, Inc. to launch a programmatic approach to digital shopper marketing. Read the whole story
"This downbeat set of results caps a disappointing year for Whole Foods, across which the company has lost market share and seen both productivity … Read the whole story
"Greater New York," The Wall Street Journal's metro section introduced in 2010, will be cut down from six pages to two and moved to … Read the whole story
The company's advertising revenues overall increased $19 million or 5% in the third quarter of 2016, compared to the same quarter last year. Digital … Read the whole story
During the third-quarter period, E.W. Scripps TV stations posted political spending of $26.9 million in 2016 compared to $4.3 million in 2015. The company … Read the whole story
Google launched a new AdWords Web site Thursday to hone in on features and information native to mobile devices. The site will have a … Read the whole story