The supply of digital media attention spiked, then crashed on the days surrounding Election Day, especially among mobile unique users. The findings indicate that … Read the whole story
Replace the word "consumer" with "voter" and replace the word "brand" with "candidate," and I'll make my case for why Trump is the Uber, … Read the whole story
Adobe said it would acquire TubeMogul, Inc. in a deal valued at nearly $540 million net of debt and cash. The news comes just … Read the whole story
Call it the Boston Bonfire, social media style. Boston-based New Balance sneakers found itself a symbol of anti-Trump sentiment yesterday after a spokesman told … Read the whole story
Some Yahoo employees knew as far back as 2014 about a massive data breach that exposed the personal information of up to 500,000 account … Read the whole story
If you've seen the videos of people crying over Donald Trump's election victory, you already know how delicate some Americans are when it comes … Read the whole story
From October 11 through November 10, the three big cable news networks pulled in $184 million in national advertising -- up from $68.4 million … Read the whole story
LinkedIn unveiled Sponsored InMail on Wednesday, a self-service marketing solution that helps digital marketers engage with target audiences on LinkedIn with personalized messages that … Read the whole story
The Microsoft Bing Ads team continues to quietly build out a native search advertising network, testing it with a handful of advertisers and plans … Read the whole story
The 'NYT' denies reports that it is further cutting its hard section, pointing to new hires. The 'WSJ' downsizes its Metro section. Read the whole story
Pay TV subscribers were down in the third quarter by amount the same levels versus the third quarter a year ago -- all pretty … Read the whole story
Newspapers across the country slapped bold headlines across their front pages -- both online and in print the following morning -- to call the … Read the whole story
Walt Disney Co. witnessed some rocky quarterly results.Revenue was down 3% to $13.14 billion for its fiscal fourth-quarter period, with net income 10% higher … Read the whole story
At a time of great uncertainly for Twitter, the social giant is losing its longtime Chief Operating Officer, Adam Bain. Despite its best efforts … Read the whole story
Advertising marketplace Rubicon Project said it saw record- breaking video advertising spend transacted on its mobile and desktop exchange on Election Day and the … Read the whole story
Macy's and Kohl's say sales fell for the quarter. But both are upbeat about the looming holiday season, rolling out marketing campaigns that play … Read the whole story
The Trade Desk, Inc. reported its first financial results since it became a public company in late September. The ad tech platform announced Q3 … Read the whole story