"A three-peat is possible -- if not probable -- if Wall Street, consumer confidence, and the economy continue to respond favorably to the incoming … Read the whole story
Before the official opening of each annual CES in Las Vegas, the industry organization behind the show comes out with a look ahead, and … Read the whole story
LAS VEGAS -- CES is an acronym that stands for the "Consumer Electronics Show," but given the number of ad execs attending each year, … Read the whole story
Generations are ordinarily thought of in 18-year increments. Baby Boomers, for example, were born between 1946 and 1964, and generally have similar media habits. … Read the whole story
Starbucks' premium Reserve brand could eventually generate $3 billion in annual sales, and it has the advantage of being primarily driven by beverages rather … Read the whole story
According to a report by Amobee, 38% of all CES 2017 digital content engagement between December 3, 2016 and January 3, 2017 mentions Samsung … Read the whole story
Leveraging an understanding of non-conscious consumer psychology throughout creative development can increase the chance of changing behavior by producing ads in tune with how … Read the whole story
The big NFL prime-time series of 10 telecasts has averaged Nielsen 20.3 million viewers in its live program/same day results. This is down 10% … Read the whole story
The company is also closing its offices in New York and Washington D.C. -- although some staffers are expected to continue to work remotely … Read the whole story
Google sent another warning to publishers, advertisers and developers this week that it would stop development of Flash in the Interactive Media Ads software … Read the whole story
GE prides itself on its disruptive, experimental culture -- and that goes as much for its marketing and advertising as for its corporate strategy. … Read the whole story
Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least … Read the whole story
Pandora, a media brand synonymous with digital audio, Wednesday unveiled a "muted" video ad, as well as a responsive mobile display unit, both of … Read the whole story
In a blow to Comcast, a Washington state judge refused to dismiss Attorney General Robert Ferguson's lawsuit accusing the company of duping customers. Read the whole story
The cloud services market grew 25% to rake in nearly $150 billion in annual revenue, according to newly released data from Synergy Research Group. Read the whole story
Native ads will become an alternative in 2017 for brands looking to stand out from others. One smart-home company got a head start in … Read the whole story
The agency has appointed Jon Dupuis as its first chief performance marketing officer and managing director. He joins the agency from Publicis Groupe's DigitasLBi, … Read the whole story
Conde Nast has tapped Thompson to succeed Scott Dadich, who has led Wired since 2012. Dadich is leaving to launch a strategy, design and … Read the whole story
Moving forward with its forthcoming digital live TV pay service, Hulu has signed up a key player -- CBS Corp., which includes the CBS … Read the whole story