MediaDailyNews
Monday, July 31, 2017
  • Amazon Puts Its Media Account In Review
    by Steve McClellan

    Sources confirmed the review has been launched via an RFP issued by the client. The firm spent more than $5 billion on advertising and … Read the whole story

  • Media M&A Deals Remain Steady In Q2
    by Wayne Friedman

    PricewaterhouseCoopers says there were 232 media deals in the second quarter, with some $18.8 billion dollars in announced deals overall -- higher than all … Read the whole story

  • Industry Group Awards Nine Companies 'Certified Against Malware' Seals
    by Tobi Elkin

    The Trustworthy Accountability Group (TAG) awarded its first set of "Certified Against Malware" Seals to nine companies that have implemented its anti-malware standards. The … Read the whole story

  • COMMENTARY
    TV Cos. May Be Aping Big Digital Players
    by Wayne Friedman, Staff Writer

    Cable network industry consolidation is coming. But will it make for better marketing buys? NBCU pulled in $6.5 billion for 15 channels in the … Read the whole story

  • WPP Invests In LA VR Firm Within Unlimited
    by Steve McClellan

    Led by filmmaker Chris Milk and entrepreneur Aaron Koblin, Within's partners and content collaborators include Apple, The New York Times, NBC Universal, Vice, 21st … Read the whole story

  • COMMENTARY
    5 Marketing Deals Among Second-Quarter AI Acquisitions
    by Mike Azzara, Op-Ed Contributor

    Acquisitions targeting artificial intelligence technologies continued to accelerate in the second quarter, at least in number. They fell in value (below $1 billion, in … Read the whole story