MediaDailyNews
Monday, September 18, 2017
  • WPP's MediaCom Is Media Agency Pitch King For The First Half Of 2017

    That's according to a tally by agency tracker COMvergence, which issued its latest New Business Barometer report for media agencies today. Read the whole story

  • Havas New York Annexes The 88, Names Bernstein CCO

    Havas has acquired The 88, a "digital/social boutique" agency based in New York. Founded in 2010 by Harry Bernstein, The 88 will become an … Read the whole story

  • Kids' TV Viewing Records Big Declines

    Bernstein Research says "average audiences on kids' networks are literally half of what they were six years ago" -- about 1.25 million average viewers, … Read the whole story

  • Facebook Stops Advertisers Changing News Headlines

    Facebook is now forbidding the practice of rewriting or editing news article headlines, blurbs and descriptions. The move is aimed at advertisers that were … Read the whole story

  • NBC News Creates Dedicated Media Vertical

    The team will be housed inside NBC News Digital. Claire Atkinson was named senior media editor. She will lead both internal and external contributors … Read the whole story

  • Reach Audience First; Then Measure Results; Then Allocate $

    More than three-quarters of survey respondents said that they look at the channels that best reach their target audience when determining media budget allocations. Read the whole story