Consumers in Europe are more likely to block ads, but the U.S. isn't far behind. About 26% of U.S. consumers use some sort of … Read the whole story
Looking to compete with digital media's strong ROI metrics, the Video Advertising Bureau has presented a new "attribution" measuring system for traditional TV networks. Read the whole story
Broadcast networks were down 18.5% in the third quarter, with cable networks losing 4%. The broadcast pullback was largely due to unfavorable comparisons to … Read the whole story
Prohaska Consulting, an independent consultancy specializing in advising the supply and demand sides on programmatic advertising and marketing, this morning announced it is diversifying … Read the whole story
HBO is developing a new platform to advance its plans to expand its OTT streaming service globally, CEO Richard Plepler said Monday during a … Read the whole story
In the third quarter, Netflix gained 5.3 million global subscribers -- 4.4 million international and 850,000 in the U.S. Both results were higher than … Read the whole story
The video landscape is undergoing sea changes, and a lot of major players with deep pockets are trying to figure out how to compete. … Read the whole story
The good news: The Association of National Advertisers practices what it preaches in a new ad campaign promoting a report promising to simplify "agency … Read the whole story
NBCUniversal and Snap will be equal partners in a new studio that will create original scripted and unscripted programming for Snapchat, and have inked … Read the whole story
As part of the expansion, the firm has acquired London-based creative shop Brave with a client roster that includes Amazon Prime, Brown Forman, Greenpeace, … Read the whole story