by Laurie Sullivan
Machine learning and artificial intelligence will create and strengthen the tie between blockchain and the advertising industry in 2018. Read the whole story
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by Wayne Friedman
The Dow Jones Industrial Index added a massive 24.7%, but the Dow Jones U.S. Broadcasting & Entertainment index market grew only 7.8%. FANG stocks … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Except for the occasional "big" story, news channels expended most of their efforts in 2017 to reporting on Trump -- or more to the … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
2017 was a banner year for over-the-top video, and digital video in general. Paid OTT "skinny bundles" now have millions of subscribers, new niche … Read the whole story
by Laurie Sullivan
Some 66.5% of U.S. users do not whitelist the website, with about 42.5% leaving the page to search for the information elsewhere. Read the whole story
by Wayne Friedman
This past year, big news media organizations -- TV news networks and major print-based newspapers -- posted soaring ratings and increased overall media business. Read the whole story
COMMENTARY
by Elizabeth H. Elfenbein, Columnist
If you felt like brands were getting to know you better in 2017, imagine living in a world where being understood was the most … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
When you pass someone with earbuds in you have to wonder, is it music they're playing or is it the latest episode of their … Read the whole story
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by Richard Whitman, Columnist
Come on, is there really any doubt? Read the whole story
by Sara Guaglione
Most readers come to publisher's sites from social platforms. The challenge is to convert those audiences to paying members. If a reader comes to … Read the whole story
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by Aaron Baar
Perhaps the story that will have the most resonance into 2018 is one that examined the hot water Keurig found itself in when it … Read the whole story