by Alex Weprin
The video, uploaded by a YouTube creator, served as a stark reminder of the advertising pitfalls that remain with YouTube, the online video juggernaut … Read the whole story
by Alex Weprin
Former CNN Washington, D.C. bureau chief David Bohrman will launch a streaming over-the-top video service targeting liberal news consumers called the Political Voices Network … Read the whole story
by Alex Weprin
Analysts for Citibank wrote in a research note that they believe there's a 40% chance that Apple will buy Netflix with the money it … Read the whole story
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by Laurie Sullivan
Reports surfaced Tuesday that Amazon has been speaking to consumer products goods companies such as Clorox and Procter & Gamble to develop ads. The … Read the whole story
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by Wayne Friedman
Factoring in an estimated 2.1 million U.S. subscribers from new monthly Nielsen data -- from Sling TV, DirecTV Now, YouTube TV, Hulu with Live … Read the whole story
by Nina Lentini
Previously, the ANA acquired the Business Marketing Association, founded in 1922, and the Brand Activation Association, founded in 1911 and known as the Promotion … Read the whole story
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by Richard Whitman, Columnist
OK, advertising has lots of issues to contend with. One of them is brand safety, which was brought into stark relief over the New … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It's easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics Cloud, when talking about blockchain … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The end-of-the year football game -- NFL or college -- drew large audiences despite on-field protests, medical safety issues and attacks by a president. Read the whole story
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by Laurie Sullivan
Artificial intelligence will help Amazon increase ad revenue and will support media bidding and the rise of blockchains and virtual currencies. As search becomes … Read the whole story
COMMENTARY
by Melynda Fuller
Working in partnership with the Coalition for Better Ads, Chrome's blocker is intended to weed out annoying ads-including full-page ads and ads that include … Read the whole story
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by Melynda Fuller
In a memo to Vice staff on Tuesday, CFO Sarah Broderick announced the suspension of company president Andrew Creighton and Chief Digital Officer Mike … Read the whole story
by Chuck Martin
The Vive accounted for 47% of the market, followed by Oculus Rift at 46% and then Windows Mixed Reality at 4%. Steam, a platform … Read the whole story