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by Wayne Friedman
For the first time in over six years, national TV advertising will decline in four consecutive quarters -- all of 2017. Read the whole story
by Joe Mandese
USIM, the independent media services agency founded by Dennis Holt, has been named print and broadcast media agency of record for sporting goods and … Read the whole story
by Alex Weprin
The social media giant has decided not to bid on streaming rights for next season's slate of "Thursday Night Football" games, according to Bloomberg. … Read the whole story
by Alex Weprin
In its fourth-quarter letter to shareholders, Netflix addressed the competitive landscape, and was surprisingly upbeat about ad-supported streaming options from Facebook, YouTube and others. Read the whole story
by Joe Mandese
Canada's Prime Minister Justin Trudeau and Germany's Chancellor Angela Merkel are viewed as the most respected world leaders, while U.S. President Donald Trump and … Read the whole story
by Larissa Faw
Despite the continued entrance of consultancy shops, like Accenture and IBM, Roth says IPG has only competed with them on an isolated basis. "They … Read the whole story
by Larissa Faw
The creative, written and directed by Sigal Avin and executive produced by actor David Schwimmer, depicts various cases of sexual harassment in the workplace, … Read the whole story
by Chuck Martin
The Super Bowl seems to invite technology. In one of the latest tech twists, one company is planning an augmented reality mobile app for … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Previously, I asked industry experts to recall the most amazing technological advancements during the part of their career. Now I'm asking them their best … Read the whole story
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by Sara Guaglione
"With fake news running rampant and marketers and consumers alike questioning content environments, this year's conference is devoted to the theme 'Magazine Media. Better. … Read the whole story
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by Richard Whitman, Columnist
According to an analysis by R3, consultants such as Accenture and Deloitte invested $1.2 billion in agency acquisitions in 2017, a 134% increase over … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"Blockchain, much like the internet in the late to mid-1990s, isn't a cure all for which you can apply pixie dust over a client-server … Read the whole story
by Wayne Friedman
In the second quarter of 2017, millennials ages 18-34 had 9% less DVR/time-shifted viewing -- 11 hours and 7 minutes (11:07) per month -- … Read the whole story
by Sara Guaglione
Conde Nast is diligently building its data capabilities. The founder of Lighthouse Datalab, Sriram Subramanian, will become head of data science at Conde Nast … Read the whole story