Through ingenuity, cunning and outright fraud, the 300x250 ad has become one of the most common video ad units sold via programmatic ad exchanges. Read the whole story
A Discovery OTT service would enter an increasingly crowded field. Viacom will launch a direct-to-consumer OTT offering built around library content later this year. … Read the whole story
Total broadcast retransmission revenues and cable network carriage fees grew 8.5% to $10.93 billion in the fourth quarter of last year. Read the whole story
As part of Women's History Month and International Women's Day, agencies are introducing programs to celebrate women. Read the whole story
At a time when some brands are beginning to take more aggressive political positions on volatile subjects, the results appear to be mixed. The … Read the whole story
The fourth-best-overall syndication show is CBS' "Jeopardy," now 5% higher to 9.97 million. Its companion game show, "Wheel of Fortune," is at 10.168 million, … Read the whole story
Geared toward marketers advertising on Amazon, Kantar Media on Wednesday announced the launch of a competitive intelligence tool for monitoring and optimizing paid-search performance … Read the whole story
The advertising unit, dubbed "T-commerce," is launching Wednesday with a campaign for the upcoming Warner Bros. film "Tomb Raider." Read the whole story
In recognition of International Women's Day, Nielsen has provided a snapshot of the time the average American woman spends with media. Live TV remains … Read the whole story
Much of the current newspaper content on Facebook, Google and Twitter could be characterized in terms of its promotional value. But that doesn't help … Read the whole story
SheKnows Media, a women's digital company, will remain a standalone division under the PMC umbrella and continue to focus on content ranging from parenting … Read the whole story
The company's clients are now able to add a layer of performance and data targeting to their native campaigns, allowing for greater scale and … Read the whole story
According to a survey by video advertising technology company Clinch, Facebook's platform is home to some 46% of all branded video campaigns, topping YouTube, … Read the whole story
Interpublic's FCB is launching two new units including a healthcare-related branding operation and consulting service alingned with a Canadian agency. Read the whole story