Reflecting marketers' strategic push to bypass conventional advertising and media-buying, so-called "content marketing" has grown into a $16 billion global industry. In the U.S., … Read the whole story
Despite the fallout surrounding the Cambridge Analytica data breach, Facebook was not impacted in demand from advertisers, according to an analysis of its Q1 … Read the whole story
Wren has been president of Omnicom since 1996 and CEO since 1997 and has served as a director since 1993. He is considered a … Read the whole story
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Zuck's Senate hearing was an education -- not about Zuckerberg, who looked like he had pregamed with some combination of Thorazine and Xanax -- … Read the whole story
Alexa.com, an Amazon subsidiary focused on analytics and data, began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising … Read the whole story
Thanks to another big week for "Roseanne," ABC earned the top spot among key 18-49 viewers for the week ending April 8, with an … Read the whole story
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Hearst announced that it had completely acquired the global financial information services company from parent Fimalac S.A., making Fitch Group Hearst's largest wholly-owned business. … Read the whole story
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Shari Redstone, president of National Amusements (which controls 80% of the voting shares of CBS and Viacom) and vice-chair of both CBS and Viacom, … Read the whole story
SI TV's first distributor as a 24/7 linear channel will be Fubo TV, the streaming video bundle designed for sports fans. Read the whole story
COMMENTARYWhile the story of Presley's astonishing life and career has been told many times, it is a saga that endures. Read the whole story
Four agencies are bolstering their leadership teams. Walton Isaacson promotes Christine Villanueva to the newly created Chief Strategy and Brand Officer to oversee all … Read the whole story
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I spent an amazing morning today at Media Kitchen's annual Venture Capital Conference in New York City listening to leaders in media, investing and … Read the whole story
