The U.S. product placement marketplace is poised to top $10 billion this year, thanks largely to increasing demand for higher-value integrations between brands and … Read the whole story
Six-second ads on broadcast and network TV capture more attention per second than standard commercial units, according to an in-depth study released today by … Read the whole story
Carousel Ads, which initially debuted on social sites like Facebook and search engines like Microsoft Bing, have made their way to LinkedIn. Read the whole story
The program has been shortened by three days and the number of entry categories has been pared back, among other changes, based on feedback … Read the whole story
Just like TV networks, 38% of podcast deals are made as upfront buys -- media deals done in advance for an entire season, according … Read the whole story
A handful of brands such as Audi, Nintendo, Olympic channel, Artemis Hotel and Netflix have been testing the ad unit sold on a cost-per-view … Read the whole story
The new experimental-interactive unit, CBS Experiences, will create sponsored events at venues and touring exhibitions. CBS says it will provide "an opportunity to expand … Read the whole story
The approval of the deal -- with no restrictions from U.S. District Court Judge Richard Leon -- witnessed the biggest stock gains going to … Read the whole story
The policy review was disclosed in a memo by Co-Chief Operating Officer Mark Read, a day after a scathing Financial Times report alleged "routine … Read the whole story
An overwhelming majority of key ANA committee members oppose the U.S. Department of Justice's decision to instruct the U.S. Census Bureau to add a … Read the whole story
"It would vastly affect our view of the size of the multicultural market, and ultimately is likely to pull dollars away from multicultural marketing … Read the whole story
There have been similar declines in young viewers going back four years. Nielsen's People Using Television metric is the total number or percentage of … Read the whole story
With no awareness lift, sponsors must be questioning spending GBP180m on a corrupt body's big show in a tyrant's backyard. Qatar's up next! Read the whole story
The always-on consumer has caught up with Google and now demands more from brands and retailers. On Tuesday Google released several new ways for … Read the whole story
The enormous popularity of superhero, "Star Wars," and other franchise movies has pushed more and more adults to abandon the cinema altogether and watch … Read the whole story
The video advertising and monetization platform SpotX and the native supply-side platform Sharethrough are partnering "to bring SpotX's programmatic infrastructure for outstream demand to … Read the whole story