Blockchain was named the most overrated word of the year by ad execs surveyed by Advertiser Perceptions for MediaPost's "Research Intelligencer." The study was … Read the whole story
ZypMedia's Ramandeep Ahuja said the deal "bolsters our ability to connect local businesses with local audiences that are consuming more and more OTT content." Read the whole story
ID Comms is out with a new report that finds advertisers' focus on talent has zeroed in on areas like ecommerce and data. Read the whole story
The white paper's goal was to showcase Gen Z's preferences as a user, consumer and decision maker, according to the study, called "Gen Z … Read the whole story
Steepening double-digit percentage declines for linear TV continued in January. Read the whole story
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. Read the whole story
I recently heard the concept of TV as a "service," and the idea resonated with me - a concept that goes beyond cord-cutting, into … Read the whole story