Nielsen says set-top-box/return-path data coming from pay TV providers and other sources can underrepresent certain viewer groups -- particularly Hispanic and African-American homes, compared … Read the whole story
Now, relevance diagnostics will measure relevance across three dimensions, including quality ranking, engagement rate ranking and conversion rate ranking. Read the whole story
On Wednesday Google announced a suite of tools to address the "app lifecycle." Read the whole story
Adobe Advertising Cloud has expanded search services support for Google Smart Bidding strategies such as targeted cost per acquisition and return on ad spend. Read the whole story
As investors wait on a possible CBS-Viacom re-merger, CBS is gaining complete control of cable network Pop (the former TV Guide network) in buying … Read the whole story
W. Pendleton Tudor, a cofounder of Adweek, died Tuesday. He was 89. Following a distinguished career as a consumer magazine publishing executive, Tudor partnered … Read the whole story
Could Sinclair Broadcast Group, Nexstar Media Group or Tegna be looking to compete for national TV dollars? The push is on, and not just … Read the whole story
The "Digital Marketing Bill of Rights for Minors" would also require companies to obtain explicit consent from teens between the ages of 13 and … Read the whole story
Privacy advocate Alastair Mactaggart told the Senate that businesses could comply with California's new law by honoring do-not-track requests sent through browser settings. Read the whole story