There are new roles for company veterans Matt Sweeney, Lyle Schwartz and Beth LeTendre, while Jill Kelly joins from Digitas as U.S. CMO. Read the whole story
In the latest integration of disparate media planning and buying databases, Nielsen has announced it is integrating Scarborough's consumer lifestyle and product purchase data … Read the whole story
In another symbolic tipping point for the digital media economy, Americans' time spent with mobile devices has surpassed the time they spend on tv … Read the whole story
The biggest growth will come from subscription video-on-demand, which will see a 12.3% annual growth rate from $10 billion in 2018 to $17.8 billion … Read the whole story
Big independent barter media agency Active Media Services this morning announced the launch of Broad Beam Media Inc., a full-service performance marketing agency specializing … Read the whole story
With 59% of advertisers projecting they plan to increase their ad spending on advanced TV formats and platforms in the next 12 months, according … Read the whole story
Wading into new monetization models, Instagram is now inviting advertisers to promote creators' branded content posts as feed ads. Read the whole story
WPP marketing research unit Kantar has restructured its marketing organization, naming Nathalie Burdet CMO. Burdet, who most recently served as CMO of Kantar's Insights … Read the whole story
Digital and traditional media stocks mostly followed the broader stock market's strong hikes Tuesday, which witnessed the Dow Jones Industrials scoring its second-biggest move … Read the whole story
"Google has already ceased running Maryland political ads," the "Washington Post" and other newspapers argue to the 4th Circuit Court of Appeals. Read the whole story
Steve Dapper, a 50-year agency veteran, is retiring as CEO of the Dallas-based agency. W. Joe Demeiro is assuming the helm of the agency … Read the whole story
The ending happened exactly as the leaked stories said it would, right down to the name of the new champion -- Emma Boettcher. Read the whole story