January 25, 2023
Thursday, June 6, 2019
The Pivotal Research Group is now shifting estimates -- some $25 million in revenue coming from CTV-related fees for ad spend -- to next … Read the whole story
- COMMENTARY
It's the time of year when veteran TV producers of cancelled shows look for a lifeline elsewhere. Read the whole story
The American Advertising Federation this morning named Ducks Unlimited CMO Steve Pacheco its new president and CEO. He succeeds James Edmund Datri, who announced … Read the whole story
Taxi roof-top digital screens network Curb Taxi Media has expanded its footprint to 1,200 screens in New York City, giving it a 65% share … Read the whole story
COMMENTARYThe theme of "Unspouse My House" is altering a home's interior to make it less reflective of a broken marriage and more pleasing to … Read the whole story
Total TV advertising is expected to take a hit this year, but rebound in 2020, due to Olympic and political advertising. Read the whole story
- COMMENTARY
Mobile security firm Lookout said it discovered 238 separate apps carrying the ad plugin known as BeiTa. All of the apps were produced by … Read the whole story
- COMMENTARY
If you ask marketers what they wish they had more of, they will inevitably say budget. But they should also be asking for time. Read the whole story
The biggest growth will come from subscription video-on-demand, which will see a 12.3% annual growth rate from $10 billion in 2018 to $17.8 billion … Read the whole story
lCeary will work with the company's video network to ensure brands engage targeted audiences with meaningful campaigns. Read the whole story
Spadaccini will be responsible for all marketing aspects of the new division, including all HBO platforms -- its linear networks, as well as digital … Read the whole story
