OMG is merging Resolution with its sibling Pathway direct marketing unit to form a new and bigger operation that will offer a soup-to-nuts menu … Read the whole story
Media execs estimate the CW's upfront dollar volume rose to $580 to $650 million, including its linear TV network and multi-digital platforms. With strong … Read the whole story
The U.S. ad marketplace declined 3% in April vs. March, but it's up 11% vs. April 2018, according to the latest estimates from Standard … Read the whole story
In a surprise development, Publicis Chairman Maurice Levy's personal holding company, Ycor, has made a bid to acquire web ad server Sizmek. Terms of … Read the whole story
Integral Ad Science this week announced the launch of a new service focused on fraudulent connected TV advertising. The service, developed in a beta … Read the whole story
Viacom says that closely monitoring granular social media data helps it adjust the content of its online branded entertainment TV series for its AwesomenessTV … Read the whole story
Consumers may be willing to give up privacy for convenience in apps, but not all are happy with the tradeoff. Read the whole story
Wall Street equities research firm Pivotal Research Group has upgraded its rating for shares of Snap to a "buy" from a "hold," citing "increasing … Read the whole story
Despite mobile screens growing into the size of small dogs, viewing anything important on them is still hard -- especially if you need to … Read the whole story
The Tony Awards air live on CBS from Radio City Music Hall Sunday night with host James Corden. Read the whole story
Facebook argues it can't be hauled into a Washington, D.C. court over privacy debacle. Read the whole story
"TV measurement has gotten a lot more sophisticated, moving from reach/frequency to performance-based metrics," according to Smeaton Read the whole story
Is traditional retail disrupted by D2C? Certainly, retail is suffering, but direct selling by brands may not be the reason. Read the whole story