The Compass Experiment explores new sustainable models for local news within the context of a "lab." It is one of several projects launched by … Read the whole story
As the rate of expansion of programmatic media-buying begins to decelerate, the focus is shifting to how vs. how much. That's the conclusion of … Read the whole story
Some 53% of millennials have a video game subscription vs. 51% for millennials with a pay TV subscription. Read the whole story
One of the most interesting developments I've seen in the video advertising marketplace over the past couple of years has been the rapid acceleration … Read the whole story
While Google brought in an estimated $4.7 billion, the entirety of the U.S. news industry made $5.1 billion in digital advertising last year. Read the whole story
Why not just offer entire episodes of TV shows lasting that long? Read the whole story
In "First Responders Live," real-life EMTs and firefighters will be seen in action, but it is not a certainty they will be seen live. Read the whole story
That's according to a report from the CMO Council and Worldwide Partners that surveyed 350 marketing leaders. Read the whole story