January 25, 2023
Wednesday, June 12, 2019
Several of the biggest media-buying agencies are notifying local broadcasters that they need to begin using a new platform to process TV ad buys, … Read the whole story
In January, the firm predicted growth of 3.8%, but today cited slowing growth in China as well as trade tensions as factors contributing to … Read the whole story
Ads running in morning and daytime TV dayparts averaged significantly better response rates (website visits, social media and search) than prime time. Read the whole story
The pilot program is designed to get feedback and detect potential bugs. The internal tech platform is scheduled for a U.S. rollout later this … Read the whole story
The holding company skipped the festival last year to focus on new technology platform Marcel. The gap year inspired a rethink that has resulted … Read the whole story
In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom's Nickelodeon will launch NickX, an interactive esports … Read the whole story
Wibbitz's video creation platform uses artificial intelligence to make content for editorial, marketing and social. The company works with publishers like 'Bloomberg,' Reuters, NBC … Read the whole story
- COMMENTARY
We have lots of evidence -- in theory -- that TV networks can connect with viewers, tangentially, when it comes to secondary "tracking." Read the whole story
Three years on from an ANA report showing that non-transparent media buying practices were the norm in America, Mediatel has asked experts for their … Read the whole story
M&C Saatchi and the7stars are forming a partnership to help brands align their creative and media strategies. "Campaign" reveals that the new unit will … Read the whole story
