The first five weeks of this year, the NFL continues to see rebounding viewership from its sharp declines two years ago -- up 6% … Read the whole story
COMMENTARYFor those of you still trying to get your arms around attribution modeling, you can forget about it -- at least the current versions … Read the whole story
Samantha Foy has joined Cedar Knolls, NJ-based Marketsmith as senior director of digital media after an eight-year stint at barter media-buying giant Active International. Read the whole story
Nielsen found radio reaches more Hispanic consumers weekly (96%) than smartphones or even TV. Read the whole story
De Nardis wanted to look at a brand's challenges first and then find a solution, rather than develop a solution and then find a … Read the whole story
The platform does not allow politicians to buy advertising on Twitch, but can direct viewers to make donations through third-party platforms like PayPal. Read the whole story
- COMMENTARY
Levy sheds some more light on how buys across linear/digital inventories of four different TV companies will work, as well as next steps for … Read the whole story
