The out-of-home media industry has overcome some questionable perceptions on Madison Avenue thanks to its increasing digitization, but it's probably still best served as … Read the whole story
All Local People Meter markets, and 19 of the set meter markets, will now include Nielsen's Portable People Meter (PPM) panel data. Read the whole story
COMMENTARYIf a brand advertises in a place where everything is a lie, what does that say about the brand? If everything else on the … Read the whole story
This year, Amazon will take 12.9% paid-search market share in the U.S. The company surpassed Microsoft in 2018 to become the second-largest ad platform … Read the whole story
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TV and other media news advertisers have a lot to think about these days, especially with regard to news -- however one defines it … Read the whole story
COMMENTARYThe community depicted in the show is occasionally bedeviled by sudden downpours of falling squid. Read the whole story
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Self-serving predictions do nothing to support change within the industry. Read the whole story
The amount of violence and profanity present in "youth-rated" TV shows airing on broadcast TV networks during prime time has substantially increased over the … Read the whole story
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Now, the greatest awareness of gaming comes from streamers. How can brands utilize streamers and their broadcasts? That's a question every marketer and advertiser … Read the whole story
