One positive byproduct of the global ad recession -- for the demand-side -- is that media advertising cost inflation has moderated. "Global media inflation … Read the whole story
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," … Read the whole story
It seems fitting TikTok's U.S. destiny will be determined by a company called Oracle, since oracles make prophecies that can sometimes be ambiguous. Read the whole story
The Committee on Foreign Investment in the United States will review Oracle's potential TikTok purchase this week and present President Trump with an opinion, … Read the whole story
A day after Nielsen confirmed it is shutting down its place-based video measurement service, Geopath announced it has boosted its measured place-based screen inventory … Read the whole story
The interactive app will help the automaker reach consumers in "unexpected ways," Hyundai's Angela Zepeda tells "Marketing Daily." Read the whole story
Prime-time network TV scatter ad prices have remained relatively stable for the Big 3 networks during the first five months of the COVID-19 pandemic, … Read the whole story
The approximately $500 million deal could be announced today, unless talks fall apart, reports "WSJ." Read the whole story
Creepy things are happening just beneath the surface on an isolated British isle in "The Third Day." Read the whole story
Whether it's for a van or a graphic artist, the gig economy isn't a long-term connection between client and provider. Read the whole story
"Without immediate engagement in a cross-industry dialogue, we believe the proposed changes could have a negative impact on both consumers and businesses," ad industry … Read the whole story
The guide lays out how addressable works, including terminology/definitions, and includes a step-by-step technical launch guide for programmers and distributors, as well as buyers' … Read the whole story
Harley-Davidson just relaunched 'The Enthusiast' magazine in print and digital form. The magazine began in 1916. Read the whole story