A new study by performance analytics firm Veritone shows that TV and radio ad campaigns are generating nearly 7% greater "lift" -- defined as … Read the whole story
The Publicis Groupe COO agrees with the general consensus that COVID-19 has advanced shifts towards personalization and digital channels, forever altering the media landscape. Read the whole story
OTT Smart Auction lets OTT programmatic demand compete with reserved demand in a real-time, unified auction in a publisher's ad server. Read the whole story
Less than a year after its November 2019 launch, Disney+ is on track to overtake Hulu as the third-largest subscription video-on-demand service in the … Read the whole story
"The Drew Barrymore Show" is a new offering from the undisputed titans of national first-run syndication, CBS Television Distribution. Read the whole story
TikTok confirmed Monday its parent company ByteDance submitted a proposal to the Treasury Department over the weekend, in which Oracle will serve as the … Read the whole story
Dialing up its wagering efforts around sports, ESPN has made separate sports betting partnerships with DraftKings and Caesars Entertainment to promote sports gambling content. Read the whole story
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. Read the whole story
Red Ventures was formed in 2000 as a performance-marketing startup and now owns more than 100 digital brands. Read the whole story