Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation. Read the whole story
EASTON, CT -- Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads … Read the whole story
Clients will receive an eight- to twelve-week program, including a "deep-dive" into the current state of consumer attention. As part of the offering they'll … Read the whole story
Nielsen is adding 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency, including measurement from … Read the whole story
Just as afternoon keynote speaker, GroupM Business Intelligence chief Brian Wieser, was beginning his presentation, the IAB Brand Disruption Summit got disrupted due to, … Read the whole story
The international business will consolidate 160 brands around the world into six "global leadership brands." Full details of the review and the restructuring plans … Read the whole story
If Netflix finds some success with a live, linear TV network, could it then experiment with commercials? Read the whole story
"The whole is no greater than the sum of the parts, and the amalgam does not add up to a monopolization claim," Google argues … Read the whole story
In my ongoing discussion about how to support true and reliable journalism, there is one option I haven't talked about: public broadcasting. Read the whole story
Grim, serious current events and trends present a challenge for any television comedy, which is likely why so few of them take them on. Read the whole story