Public perception about the inaccuracy of political polling during the 2016 and 2020 presidential elections has contributed to a crisis of confidence for the … Read the whole story
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a … Read the whole story
Amazon's share of the U.S. digital advertising market rose from 7.8% in 2019 to 10.3% in 2020 -- and will continue to take search … Read the whole story
Mediahub will lead all U.S. media strategy, planning and activation for the startup fintech brand. Read the whole story
For the ViacomCBS AVOD, this includes all digital ads -- on desktop, laptops, mobile, tablets and other internet-connected devices. Read the whole story
The show's credits state that it was inspired by the original "Kung Fu" series of the 1970s and yet, it bears no resemblance at … Read the whole story
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to … Read the whole story
"[Streaming] advertisers no longer have to manually create new campaigns for each individual title," said Facebook's James Smith. Read the whole story
According to the companies the deal will allow OMG teams to identify strengths and weaknesses in brand purpose, equity and other metrics by audience, … Read the whole story
Advertisers today face many ethical issues beyond truth in advertising. Top brand attributes for building trust, love and loyalty include respecting privacy, standing for … Read the whole story
"Children are a uniquely vulnerable population online, and images of kids are highly sensitive data," Sens. Ed Markey and Richard Blumenthal and Reps. Kathy … Read the whole story
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. Read the whole story
When a brand makes a decision, its opponents may cry "cancel culture." But there are times when it's little more than smart brand marketing. Read the whole story
The hostility toward Alden is palpable; it's known for slicing and dicing newsrooms. Read the whole story
Netflix loses $6 billion a year in password sharing -- if projections are true. Read the whole story
The Supreme Court on Monday granted the Dept. of Justice's request to vacate a lower court's ruling that former President Donald Trump violated the … Read the whole story