MediaDailyNews Editions for July 2021
MediaDailyNews - Friday, July 30, 2021
New Bill Would Ban Behavioral Targeting Of Minors
Have More Than An Hour To Spare? Try Reading Some Platform Boilerplate
Report: Time To Abandon 'Business Case' For Diversity
She Runs It Names Women Of The Year: UM's Lewis, BET's Paige & BofA's Verdone
For MTV's 40th Birthday, A Big Dose of Reality
Cesar Millan's Understanding Of Dogs Is Wondrous To Behold
If You're A 'Bleephole' Stay Away From Mammoth Lakes
IAB Tech Lab Launches Open-Source Initiative
Buyer Beware: The Media Proposal With The Lowest Fees Is Not Always The Best Proposal
Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TV
The 3 Things You Should Know About The Metaverse
Delta Variant Causing More Hollywood Production Disruption
New York, Other States Want Appellate Court To Revive Antitrust Case Against Facebook
DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
MediaDailyNews - Thursday, July 29, 2021
Ad Industry Urges California To Retract 'Global Privacy Control' Mandate
CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive Media
Where's The Beef? Steak-umm Asks Americans To 'Meat' Each Other Halfway
'Meaningful Brands' Agency Havas Lands Sustainable Real Estate Firm JLL
FCC Hits Sinclair Stations With Maximum Fines, Totaling $8.7M, For Retrans Negotiation Violations
What's Missing From TV News? That Guy Who Used To Be President
AMP Agency Makes SmallTalk, Rebrands It AMPXD
NY Ad Club Memorializes 2020-21 'Trises,' Enshrines Artifacts In Time Capsule
How LinkedIn Marketing Solutions Biz Exceeded $1 Billion For The Quarter
NBCU Has An Olympics Makegood Ad Problem: Is Digital/Streaming The Answer?
YouTube Has $7 Billion In Ad Sales - That's Premium Video
Senators Wicker, Blackburn Push For Privacy Law That Would Override State Bills
Marketers, Take Note: Emoji Meanings Are Changing
Where Are All The Voice Assistants?
Report: News Outlets Returning To Local Ownership
MediaDailyNews - Wednesday, July 28, 2021
Madison Avenue Media Vet Kris Magel Joins Samba TV
Virtual Cannes Lions Remains Resilient, 'Benchmarking' Revenues Exceed 2019's
Mindshare Appoints Palmer Shedd Global Chief People Officer
Facebook To Prohibit Companies From Serving Behaviorally Targeted Ads To Minors
Havas Media UK Launches Sustainability Marketplace
Democrats Are From Half Full, Republicans Are From Half Empty
GroupM Taps Hearst's Moorcroft To Lead Data Firm Choreograph
At Olympics, Competitions Out-Rate The Opening Ceremonies
DoubleVerify Adds Brand-Safety Solution To YouTube, Offers Turnkey Safety-Floor Option
Cable TV News Network Ratings: Fox On Top, July Sees Double-Digit Declines
Consumer News Media/Social Media 'Satisfaction' Via The Web Is Unchanged
Researching Authenticity: Q&A With NYU's Professor Watson, Sway Group's Wiley
Consumers Say Social Is Preferred Customer Service Channel
A Hybrid Work Approach To Creativity
Netflix Changed The TV Ad Dynamic - Without Selling Any
MediaDailyNews - Tuesday, July 27, 2021
Based On Rate Of Global Billings Expansion, Dentsu X Is Fastest-Growing Media Shop
Horizon Media's Fields Upped To Chief Development Officer
As Ad World Goes Cookie-Less, Harmelin Media Embraces Them, Albeit The Edible King
Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Comscore Enables Cookie-Free Audience Targeting Via 1st-Party Data
WPP's SYZYGY Taps Media Chief Brown To Lead U.S. Office Too
Small-Town TV Station Is Subject For New HBO Docuseries
MediaPost Names Best In Auto Marketing For 2020
Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Global Streaming Time For Olympics Opening Up 279% Vs. 2018
3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
'Evil' Is One Of The Best Shows On TV
MDC Partners Shareholders Vote 'Yes' To A Merger With Stagwell
Video-Game Revenues Slow, Fewer Airings For National TV Marketers
Coca-Cola Doubles Marketing Spend As Channels Rise Above COVID
MediaDailyNews - Monday, July 26, 2021
2021 U.S., Worldwide Consensus Jumps On Zenith Ad Revisions
Nick Brien Joins Amobee As CEO
Principles Vs. Principals: How Digital Platforms Have Shifted Liability
Few Ad Execs Believe 'Sequential Liability' Is The Standard, Agencies Increasingly Treated As Principals
Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Olympics Opening Broadcast Ratings Lowest In 33 Years
NBA Finals Lose Ground Over 2-Year Period, While Streaming Rises
TV Vets Millan, Costas Return This Week With New Shows
10 Marketing Insights Gleaned From The Olympics
Omnicom's Wren Re-ups For Another 3 Years
Omnicom Media Group UK Appoints Henry Rowe Chief Digital Officer
VAB: Viewing Grew For Some In 2020 Despite Nielsen Declines
Google Releases Privacy Sandbox Timeline
Ad Fontes TV Reliability, Bias Ratings Launches, Former CBS TV Prez Appointed To Board
34% Of Global Households Owned Smart TVs At End Of 2020
MediaDailyNews - Friday, July 23, 2021
GroupM Unfriends Facebook Review
Taboola To Acquire Connexity For $800 Million
IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
DoubleVerify Gets MRC Accreditation For CTV Measurement Solutions
Stream This: Watching 'Up' Series Is An Experience Like No Other
Conversion Optimization: Brands, Agencies Diverge
Dealing With Controversial TV Content Isn't New For Marketers - But The Olympics?
New Magazine Serves Pickleball Enthusiasts
Total TV Ad Spend Will Hit $130+B In 2030
OOH Agency Talon America Debuts Data Management Platform Ada
'Say My Name': How To Increase Brand Recognition In Audio Advertising
Lincoln Project Slams Fox News And Rupert Murdoch For 'Killing Americans'
How Facebook's Newsletter Platform Threatens Publishers
Bill Seeks To Strip Websites Of Protections For False COVID-19 Information Posted By Users
CTV Key In Driving Travel Advertising Rebound
MediaDailyNews - Thursday, July 22, 2021
NBCU Names Merkle's John Lee Chief Data Officer
NBCU Incorporates ANA/4A's Ad-ID, Calls It A New Standard
OMD Is The Global Billings Leader For No-Growth 2020
VAB Asks MRC To Pull Nielsen Accreditation
Twitter Begins 'Brand Safety' With MRC: Audits On Measurement, Viewability, SIVT To Follow
Why The Next Generation Of Consumer Profiling May Leave You Speechless
Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
NAI Unveils Opt-Out Tool For Targeting Based On Hashed Emails
Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Publicis Groupe Rebounds Sharply In Q2, Poised For Full-Year Recovery
IPG Growth Soars In Q2 As It Sharply Upgrades Outlook For The Full Year
AMC+ Animated Doll Series Is 'Ultra'-Creative
Biden Taps Google Critic To Lead DOJ Antitrust Enforcement
MediaDailyNews - Wednesday, July 21, 2021
Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
NBCU's Summer Olympics' Marketing: $51 Million Promo Value
UM Privacy Chief Arielle Garcia, Others, Inducted Into AAF's 2021 Hall Of Achievement
Summer Prime-Time Broadcast TV Sees Ratings Tumble Just 5% So Far
Billionaire Space Jam: The Hip-Hooray And Ballyhoo
2022 Political Ad Revenues Will Remain At Presidential Levels
Omnicom Returns To Growth In The Second Quarter
Seeking 'Burstiness' When Working from Home
CTV Study: Connected TV Not Reaching Ad Targets
Toyota Launches Mobile Game Tied To Soccer Sponsorship
Can We 'Trust' TV's Weather Coverage? What's Really Blowing In The Wind?
Say Goodbye To The Agency Pitch Treadmill
New Book On Zuck & Co. To Cluck Over
MediaDailyNews - Tuesday, July 20, 2021
Ad Market Grows 35.2% In June, Marks Fourth Consecutive Month Of Expansion
Authentic Intelligence: A Conversation With Glasswing's Sarah Fay
2022 Political Ad $ To Approach 2020's Record
Ford's VanDyke Named Automotive Marketer Of The Year
Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
The Darwin Media Awards: And The 'Winners' Are....
Is Amazon's 'Bosch' The Best Procedural Drama Ever?
Yuck! A&E Air Travel Reality Show Reveals Why It's Best To Stay Home
Comcast, ViacomCBS Chiefs Have Discussed International Streaming Venture: Report
Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services Company
Sacha Baron Cohen Sues Marijuana Dispensary Over Billboard With 'Borat' Image
Can We 'Trust' TV's Weather Coverage? What's Really Blowing In The Wind?
Newspaper Ad Spending Surges, While Magazines Lag
Streamer CNN+ To Launch First-Quarter 2022
MediaDailyNews - Monday, July 19, 2021
U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
Toyota Pulls Back From The Olympics In Japan
As Ad Economy Continues Rebound, Fear Of Media Price Inflation Rises With It
Cable CPMs Fall To Less Than Half Of Broadcast, Upfront Sales Volume Rebounds
Theaters Not Happy About 'Black Widow' Box Office Decline, Blame Disney+
New 'Turner & Hooch' Series Is A Doggone Pleasure
Good Dog: New Digital Magazine 'Love, Dog' To Debut In August
The Suicide Of Ad-Supported Television
Bill Would Allow FTC To Fine Companies Over Privacy Violations
Court To Revisit 'Former Homosexual' Pastor's Claims Against Vimeo Over Takedowns
The Future Of Cities, The Power Of Change
« Previous Entries