The companies say the deal will create a new standard for cross-platform measurement, enabling TV advertisers to measure campaign performance based on TV measurement … Read the whole story
COMMENTARYWhen the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds. Read the whole story
NBCU's Beijing Winter Olympics opening ceremony sank to a new Olympic linear TV viewing low -- 8.7 million prime-time viewers Friday night, according to … Read the whole story
The start of the Olympics may come as a surprise to some, because the advertising buildup to the games has been so muted. Read the whole story
Since the beginning of the new year, two members of Nielsen's team -- Salvatore Tuzzeo and Michael Receno -- have left, joining Gorki De … Read the whole story
Meta is reportedly revaluating its 2020 policy of blocking new ads a week prior to the election, as the 2022 mid-terms approach, but hasn't … Read the whole story
COMMENTARYJoanne Froggatt plays a battered wife on the edge in Spectrum's "Angela Black." Read the whole story
The group aims to help the digital advertising industry find alternatives to third-party cookies and adapt to new privacy regulations. Read the whole story
Every person who attends Super Bowl LVI on Feb. 13 will receive an official NFT ticket. The mobile tickets will also act as a … Read the whole story
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Just think about a VR/AR headset in the Metaverse. A marketer can figure out what you want just by where your head is turning. Read the whole story
Although the shutdown threat is almost certainly just saber-rattling, Meta appears determined to stop the EU from forcing it to suspend transfers of EU … Read the whole story
In 2020, when the pandemic was raging, marketers were focused on other priorities like preventing their companies from falling off a cliff. Read the whole story
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Neil Young is among the short list of musicians taking a public stance against Spotify. Read the whole story
