The association described the council's process as a series of "closed-door sessions to facilitate candidate dialogues" and projects. Read the whole story
Dubbed "TikTok Pulse," ad placements will be organized into 12 Pulse lifestyle categories including beauty, fashion, cooking, gaming and others. Read the whole story
COMMENTARYThe new "Star Trek: Strange New Worlds" on Paramount+ is different from other "Star Trek" shows, but the same too. Read the whole story
The exchange will feature a series of twice-annual events featuring new and emerging media measurement innovations. Read the whole story
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The CMO Survey found 19.8 % of companies are investing more in traditional advertising as a result of the imminent death of cookies. Read the whole story
Elon Musk is still trying to woo more investors for Twitter takeover. Meanwhile, the U.K. Parliament has "invited" him to testify on his plans … Read the whole story
The platform uses ACR viewing behavior data from Vizio smart TVs and offers plug-ins with cross-platform buying solutions partners. Read the whole story
The Microsoft deal allows for linking ad exposure to online searches. Read the whole story
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Casual TV viewing mixed with some eye-opening marketing might have been absorbed by viewers Monday during MSNBC's coverage of a "New York Times" investigative … Read the whole story
Sinclair projects political ad spend to be between $36 million and $45 million for Q2, with core advertising reaching $314 million to $322 million. … Read the whole story
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Outrage -- or, as the French say, "outre" -- sells. The more outrageous it is, the better it seems to work on social media. Read the whole story
"The FCC cannot, and should not, block this sale," Republican commissioner Nathan Simington stated this week. Read the whole story
COMMENTARYBrands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by … Read the whole story
Microsoft Edge made significant gains in recent months, officially surpassing Apple's Safari browser as the second-most popular option for the desktop worldwide, according to … Read the whole story
Prior to joining Adform, Piccone served as president of QTT, a patented advertising technology. Read the whole story
