"We are excited to work with two independent media agencies that understand the importance of local connections," says USCellular's Verchele Roberts. Read the whole story
Sunlight may truly be the best disinfectant. And the best way to prevent gaslight. Read the whole story
Specifically, it found consumers who fueled up spent 3.7 times more and transact 4.2 times more frequently than those who did not purchase gasoline. Read the whole story
"The data, marketing and creative industries remain in limbo, unsure of what form the U.K.'s data protection reforms will take," DMA CEO Chris Combemale … Read the whole story
Dark patterns "involve obfuscation and a lack of clarity, with the likelihood or outcome of tricking consumers into making choices they don't necessarily intend," … Read the whole story
It is demeaning to send emails to multiple p.r. representatives at two TV companies requesting access to Upfronts and receive no replies. Read the whole story
This week's big social media news involved Instagram testing NFTs on its platform, followed by parent company Meta announcing future plans to do the … Read the whole story
Comscore saw "double digit" percentage revenue growth in its TV measurement business, which includes wins with Warner Bros. Discovery and Paramount Global, NBCU "certifying" … Read the whole story
In part the company attributed the strong showing to new offerings including Havas CX, a global customer experience network and ecommerce offering Havas Market. Read the whole story
"I think permanent bans just fundamentally undermine trust in Twitter as a town square where everybody can voice their opinion," Musk said. At the … Read the whole story
The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions. Read the whole story
Ad revenue grew 9% to $1.3 billion in its latest quarter, primarily driven by Fox News Media and Tubi, with additional strong results expected … Read the whole story
News that Netflix could launch an ad-supported option came via a company memo to employees, according to "The New York Times." Read the whole story
Both the ad-free and ad-supported tiers of Discovery+ are now available through The Roku Channel. Read the whole story
What will the essence of childhood remembrance be for those born today? They will leave a huge digital dust trail. Read the whole story
The suit alleges Google has a monopoly on Android app distribution, requires app makers to pay fees to Google and locks them into Google's … Read the whole story
The travel issue was put in the spotlight by last week's news that the U.S. Supreme Court has drafted a decision to overturn Roe … Read the whole story
The Bath, U.K.-based Future Publishing announced it has acquired Who What Wear, a 16-year-old digital women's fashion, commerce and lifestyle brand. Read the whole story
The study from the National Bureau of Economic Research argues that GDPR has reduced consumer app usage by a third. Read the whole story
Streaming video platforms have put traditional ad-supported TV, especially cable TV nets, on the back foot. The reason: Too much advertising. Read the whole story